Resume

National Historian and Social Media Director

Josepha’s Kapamilya for Outreach & Advancement (May 2023 – Present)

Created and implemented a multi-platform social media strategy, increasing community engagement and volunteer inquiries by 30% in the first quarter.
Built and maintained a Wix website and blog to promote awareness of STEAM initiatives, resulting in a 40% increase in site traffic over 3 months.
Launched a Discord server and monthly Mailchimp newsletter to improve communication and coordination among board members and outreach teams.
Designed branding assets for community events, increasing visibility and consistent identity across outreach materials and educational demonstrations.

Brand Ambassador

Passion Planner (August 2020 – November 2025)

Created engaging social media content (Instagram, Twitch, Threads, YouTube) to promote Passion Planner products and brand values, contributing to customer acquisition and brand visibility.
Drove product sales through use of a personalized discount code, directly influencing revenue and measuring individual performance through unique link tracking.
Partnered with the marketing team to test new product messaging and provide user feedback, supporting brand iteration and development.
Represented the brand in digital and live community events, strengthening customer loyalty and community engagement.
Contributed to the overall influencer marketing strategy by maintaining a consistent online presence aligned with Passion Planner’s brand tone and aesthetic.

Lei Day 2023 VIP Experience Chair

Hālau Kalama (January – June 2023)

Led the planning and execution of the Lei Day VIP Experience, managing a cross-functional volunteer team of 20+ to deliver a culturally immersive brand experience for over 300 attendees.
Designed and implemented event marketing strategies, including social media promotion and targeted outreach, increasing pre-event VIP registration by 40%.
Managed a multi-source event budget, allocating funds and in-kind donations across décor, catering, and programming while maintaining cost-efficiency.
Coordinated VIP communications and donor experience touchpoints, creating exclusive branded materials (menus, signage, decor) to enhance guest satisfaction.
Partnered with vendors, performers, and sponsors to secure event services and elevate brand alignment with Hālau Kalama’s mission.

Franchise Marketing Coordinator

Bad Ass Coffee of Hawaii (February 2022 – March 2023)

Developed and executed digital marketing strategies across 12 franchise locations, boosting local brand awareness and driving a 1000+ follower increase per Instagram account using Social Pilot.
Collaborated with PR agencies and influencers to enhance peer engagement and increase community participation in grand openings and promotional events.
Maintained 90% accuracy across digital platforms, including Uberall and local store marketing tools, ensuring seamless customer access to promotions and location data.
Analyzed consumer behavior across 30 stores using weekly sales/loyalty program data; initiated A/B testing to drive 20% increase in mobile app engagement/loyalty enrollments.

Salesfloor Support Associate

Morphe Cosmetics (July 2019 – February 2022)

Supported brand marketing efforts by maintaining visually impactful merchandising displays that aligned with national brand campaigns and seasonal promotions.
Collaborated with a 16-person sales team to create a compelling in-store customer journey, increasing upsell opportunities and driving repeat purchases.
Contributed to storewide promotional campaigns by setting up endcaps, sampling stations, and marketing signage that directly influenced purchasing decisions.
Analyzed product turnover and customer behavior to recommend product placement improvements that aligned with consumer demand and buying trends.

Certified Catechist

Naval Base San Diego Catholic Church (July 2008 – May 2021)

Designed and delivered curriculum to youth aged 4–13; increased class attendance and parent satisfaction through engaging lesson plans and regular Mailchimp newsletters.
Created marketing flyers and digital content to support church outreach and communication efforts across social platforms.

General Merchandise Expert, Beauty Merchandise Expert

Target (September 2017 – August 2018)

Executed visual merchandising strategies, auditing and resetting shelves to align with marketing plans, resulting in increased product visibility and conversion.
Assisted with localized marketing initiatives by supporting in-store events, seasonal product launches, and guest-facing promotional activities.
Provided insights to team leads based on guest interactions and product inquiries, helping adjust stock placement and marketing signage for optimal impact.

Senior AmeriCorps Member

City Year Denver (July 2016 – June 2017)

Led a team of 5 in delivering academic support to 160+ elementary students; increased attendance and engagement through targeted intervention strategies.
Spearheaded bi-weekly planning meetings to optimize school-wide attendance initiatives, resulting in increased student participation and parental involvement.
Dean’s Council Denver Site Representative: facilitated a Corps Council site-wide group of 9 Corps Members through weekly updates, identifying and problem-solving through areas of need, coordinating site-wide events/initiatives, as well as communicated with the Dean of City Year how the Denver Site is doing, providing site feedback when needed

AmeriCorps Member

City Year Denver (July 2015 – June 2016)

Created and implemented targeted learning interventions that improved literacy scores (DRA) for five 5th-grade students by 58% over seven months.
Coordinated 20+ team-building and morale events for 71 Corps Members as part of Corps Council, strengthening community and volunteer cohesion.
Supported leadership development by facilitating monthly professional growth sessions and trainings tailored to team needs.
Supported and conducted extended day programming through facilitation of enriching activities for students before, during and after school including, but not limited to, academic enrichment and intervention, homework support, walking school bus, and leadership development
Facilitated coaching sessions for small groups of students on building social-emotional learning skills. Created, supported and co-led activities that recognized significant growth and achievement in social-emotional development and positive behavior.